NHL to Launch New Series on Prime Video, Inspired by 'Formula 1: Drive to Survive'

The NHL is set to unveil a new series on Prime Video, modeled after the success of "Formula 1: Drive to Survive." This series aims to elevate the league's popularity by showcasing individual players, a shift from the traditional team-centric focus of hockey. Key players like Connor McDavid and Matthew Tkachuk will feature, offering a glimpse into their personal and professional lives.

The NHL's Chief Content Officer, Steve Mayer, notes a significant change in player openness compared to previous generations, facilitated by agents and the NHL Players' Association. This openness is crucial for the series' success, as it relies on player narratives to engage viewers.

Paul Martin, co-founder of Box to Box Films, the production company behind the series, admits a newfound interest in hockey after attending games. His company's approach involves balancing individual stories within the context of a team sport, respecting the team ethos while highlighting personal journeys.

This series represents a strategic move by the NHL to attract a broader audience, capitalizing on the storytelling format that has successfully boosted other sports' visibility. Whether it will transform the NHL remains to be seen, but it certainly aims to bring a fresh perspective to the sport.

Explanation:

• NHL: National Hockey League, a professional ice hockey league in North America.
• Prime Video: A streaming service owned by Amazon, offering movies, TV shows, and original content.
• NHLPA: NHL Players' Association, the union for the players in the NHL.
• Box to Box Films: A production company known for creating documentary series about sports, including "Formula 1: Drive to Survive."