Taobao Tmall updates its rating system, strengthening the impact of store experience scores on search rankings.

Summary:

Taobao and Tmall have recently implemented a new rating system, replacing the previous DSR evaluation system with "Store Experience Scores" and "Product Experience Index." This change directly affects search rankings and store traffic. Stores with higher experience scores will appear higher in search results, attracting more traffic. Taobao and Tmall emphasize user experience, encouraging merchants to enhance service quality. Merchants can view their experience scores through the "Qianniu Backend" and display relevant service indicators, such as shipping speed and customer service response time, on product detail pages, which directly influence consumer decisions.

Explanation:

• DSR (Detailed Seller Ratings): The previous seller service evaluation system on Taobao, which included ratings for product description accuracy, seller service attitude, and logistics service quality.
• Store Experience Score: A part of the new evaluation system, which comprehensively considers store service quality and directly impacts the store's visibility and traffic on the platform.
• Product Experience Index: A measure of product service quality, including factors like shipping speed and customer service responsiveness, which directly influence consumer purchasing decisions.
• Qianniu Backend: A management tool for Taobao merchants, where they can view and manage store data.

Insights:

This strategic adjustment by Taobao and Tmall signifies a shift from price-based competition to competition based on service quality in the e-commerce platform. By enhancing user experience, merchants can not only strengthen customer loyalty but also stand out in the highly competitive market. This transformation presents both challenges and opportunities for merchants, requiring them to re-evaluate and optimize their service processes to meet the growing expectations of consumers.