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2024 Q1: European Smartphone Market Grows 2%, High-End Models and AI Integration Drive Sales

Summary: 2024 Q1: Europe's smartphone market rebounds, up 2% to 331 million units. Led by Samsung (37%), followed by Apple (22%), and Xiaomi (16%). High-end phones (over $800) hit a record 32% share. AI integration gains consumer favor.

Explanation:

  • AI integration: The incorporation of artificial intelligence features in smartphones, enhancing user experience through smarter functionalities like predictive text, voice assistants, and image recognition.

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