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Japanese Arcade Operators Expand in US, Leveraging Anime Popularity
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Japanese arcade operators Genda and Round One are aggressively expanding in the U.S., capitalizing on the rising popularity of anime. Genda, having acquired National Entertainment Network, plans to fill U.S. claw machines with Japanese character merchandise, aiming to double its American presence by 2020. Round One, focusing on both arcade and entertainment venues, aims to quadruple its footprint by 2032, leveraging the demand for anime-related products.
This strategy leverages the U.S. market's increasing interest in anime, spurred by increased streaming during COVID-19 lockdowns. By providing exclusive, high-quality prizes, these companies enhance the arcade experience and contribute to Japan's cultural export goals, aligning with the government's Cool Japan Strategy. This expansion could reshape the U.S. arcade landscape, integrating entertainment with cultural exchange.
| Scores | Value | Explanation |
|---|---|---|
| Objectivity | 5 | Content provides a balanced view of the expansion strategies of Genda and Round One, supported by market trends and company objectives. |
| Social Impact | 3 | Content discusses a growing trend but lacks evidence of widespread social impact beyond niche markets. |
| Credibility | 5 | Information is based on company strategies and market observations, suggesting a credible source. |
| Potential | 4 | Expansion plans could significantly influence the U.S. arcade market, especially among anime enthusiasts. |
| Practicality | 4 | Strategies outlined are feasible and align with current market trends, indicating practical application. |
| Entertainment Value | 6 | Content appeals to entertainment and gaming enthusiasts, offering insights into industry trends and developments. |