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The tourism boom in Paris during the summer of 2024 is surging, with the Olympic effect being significant.

In the summer of 2024, the Olympic overlay effect is significant, leading to a surge in tourism interest in Paris. Data from Tongcheng Travel shows that hotel bookings in Paris have increased by nearly 150%, and flight booking interest has risen by over 70%. France and Germany have become hotspots for European group tours, with bookings increasing by 225% year-over-year. During the Olympics, there is an increase in family travel, leading to higher demand for Chinese-speaking guides and transportation. It is recommended that tourists plan ahead and keep an eye on popular flight routes and hotel dynamics.

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