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Presidential Politics and the Power of Memes: Biden and Trump's Digital Strategies

Memes, once mere internet fodder, now shape presidential politics. Biden and Trump, through their campaigns, harness these digital snippets to sway public opinion. Biden's team seeks a "meme manager," recognizing the medium's power to connect with millions reliant on social media for information. Trump, a meme aficionado, and his allies also leverage this tool, often with brash, self-aggrandizing content.

Both candidates use memes to craft narratives, Biden with a strategic partnership approach, and Trump through direct, often mocking, engagement. Memes, though risky with potential for backlash, offer a swift, impactful way to convey political messages in an era where traditional media struggles to reach audiences.

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