Moutai Distillery responds to false accusations of counterfeit wine, promising to improve the authentication process.

The Moutai Distillery has confirmed that a counterfeit product was initially misjudged as genuine during preliminary identification. After a detailed examination by an expert panel, it was verified that the product's packaging was counterfeit and the style of the liquor did not match. The company acknowledges issues in the identification process and pledges to improve its management system, optimize anti-counterfeiting traceability, and enhance consumer experience.

Media reports indicate that the identification officers were not meticulous or rigorous in their operations. Moutai responded that the outer packaging used recycled and counterfeit materials, leading to the officers' error. The incident occurred during a period of recovery in the food and beverage industry, with Moutai's daily profit reaching 200 million yuan.