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Webtoon Entertainment Shares Rise in Nasdaq Debut

Webtoon Entertainment, a digital comics platform, saw its shares surge 14.3% on its Nasdaq debut, valuing the company at $2.71 billion. Founded by Naver engineer Junkoo Kim in 2005, Webtoon hosts diverse stories and has capitalized on the global popularity of Korean culture. The IPO raised $315 million, with Naver purchasing $50 million in shares. Webtoons, short-form comics for mobile, have evolved into a significant cultural export, with many adapted into popular dramas and films.

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