Alimama's Full-Site Promotion Goes Live, Boosting Merchant Traffic and Sales Growth

Alimama has announced that its full-site promotion will soon be fully launched, aiming to help merchants acquire more traffic and sales growth. Internal test data shows that the transaction amount growth rate for products using this promotion reached 43%, with a click growth rate of 105%. During the 618 shopping festival, 130 test merchants achieved transactions exceeding 10 million through this promotion, with a total GMV surpassing 4.7 billion. In the future, Alimama will provide stronger ROI and GMV certainty, as well as shorter-cycle ROI delivery capabilities, and will introduce an "operational management" service to streamline merchant operations.