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Japanese Musician Turns Second-Hand Store into Viral Sensation

Yusuke Nagata, 36, is the manager of the Japanese "Hard Off" second-hand musical instrument store. From a young age, he has had a passion for music and is proficient in multiple instruments. He once pursued a singing career in Tokyo. After returning to his hometown, he used instruments from the store to record music videos, which he uploaded to social media platforms, garnering astonishing views. With company support, he combined his interests with his work, promoting musical instruments and earning widespread recognition.

"Hard Off" specializes in the recycling, repair, and resale of musical instruments, providing parts for music enthusiasts to repair themselves. Nagata's music videos not only enhanced his personal and store reputation but also achieved a win-win situation.

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