Sony Music and Aniplex join forces with the developer of "Palworld" to establish a joint venture company.

Sony Music, Aniplex, and Pocketpair have joined forces to establish Palworld Entertainment, Inc., dedicated to the global expansion of "Palworld." The joint venture will expand its IP business, including global licensing and sales. Initial offerings will include game-related merchandise, debuting at "Bilibili World 2024," with subsequent reservations available on Aniplex's e-commerce website. Further details are to be announced.