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TikTok Boosts Korean Wave Revenue to $1430 Billion by 2030

By 2030, the "Korean Wave" is projected to double its revenue to $1430 billion. TikTok's crucial role in disseminating Korean content enhances user engagement and boosts sales of related merchandise. This growth also amplifies South Korea's global cultural influence, enriching the creative sectors. The forecast encompasses increasing expenditures on Korean music, beauty, and food.

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