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Global Smartphone Market Growth: 2.88 Billion Units Shipped in the Second Quarter of 2024

The global smartphone market continues to grow, with shipments reaching 288 million units in the second quarter of 2024, a 12% increase year-over-year. Samsung leads, with Apple closely following. Xiaomi, vivo, and Transsion hold market shares of 15%, 9%, and 9%, respectively. The market remains optimistic, driven by innovative technologies such as Generative AI and a resurgence in demand. Samsung and Apple are focusing on high-end product strategies that incorporate GenAI features.

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