Zheng Qinwen's Victory: A Win-Win Situation for Sports and Business

Zheng Qinwen, the champion of the women's singles tennis event at the Paris Olympics and the first Chinese Olympic gold medalist in tennis, has not only rewritten history but also ignited commercial value. Nike, having bet on Zheng Qinwen as early as nine years ago, is now reaping substantial rewards. Nike's Olympic slogan, "The only Paris souvenir I want to take home is the medal," has become a hot topic of discussion.

Bawang Tea, with its keen eye for talent, invited Zheng Qinwen to serve as the "Health Ambassador." Following Zheng's victory, Bawang Tea quickly responded with celebratory activities, significantly increasing brand exposure.

Tennis-style fashion has seen a surge in popularity due to Zheng Qinwen's win. Taobao data shows a sharp increase in searches and transactions for tennis skirts. Brands like lululemon and FILA have capitalized on this trend by launching tennis collections, enjoying impressive sales.

Zheng Qinwen's victory is not only a triumph for sports but also a victory of commercial acumen. Brands that strategically positioned themselves early are now sharing in the fruits of victory.