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Meta and Universal Music Group Expand Music Licensing Collaboration

Meta and Universal Music Group Expand Music Licensing Collaboration

Meta and Universal Music Group (UMG) have extended their partnership, covering platforms such as Facebook, Instagram, Messenger, Horizon, Threads, and WhatsApp. The agreement aims to enhance creative and financial opportunities for UMG artists and songwriters on Meta's platforms.

This deal ensures fair compensation for artists and protects against unauthorized AI-generated content. Additionally, it introduces music licensing on WhatsApp, which boasts nearly 2 billion active users.

This collaboration represents a significant advancement in integrating music with social media, strengthening connections between artists and their audiences and improving monetization opportunities across various Meta platforms.

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