Taobao introduces '15-day guarantee of liveliness' service to enhance shopping experience.

Taobao has introduced the "15-Day Guarantee of Life" service for categories such as fresh flowers and plants. Sellers can display this badge starting from August 19th to fulfill this service. This move enhances buyer trust and optimizes the shopping experience. Concurrently, the "Wilted Compensation" service will be discontinued.

The "15-Day Guarantee of Life" ensures the survival period of goods, bolstering buyer confidence. The service badge is visually clear, making it easy for buyers to identify reliable sellers. Discontinuing the old service simplifies the rules and focuses on the new commitment. Overall, this improves platform credibility and attracts more consumers.