Luckin Coffee's collaboration drink with "Black Myth: Wukong" is about to launch.

Luckin Coffee announces a collaboration with "Black Myth: Wukong," set to launch a co-branded beverage on August 19th. The tagline for the collaboration is: "Where, oh where, has the deer gone?" Previously rumored items such as the "Cloud Surfing Americano" will be available. Peripheral products include cup sleeves and tote bags.

Co-branding strategies are commonly used in brand partnerships to attract fans of both brands, aiming to boost sales and enhance brand influence. This collaboration merges coffee and gaming cultures, expected to appeal to young consumers.