Ctrip establishes an Asian live streaming center in Thailand to expand its international market.

Ctrip has established an Asian live streaming center in Thailand, aiming to promote tourism products in the international market. This center will integrate live streaming expertise with the Thai live streaming ecosystem to provide marketing solutions. Ctrip plans to collaborate with Thai hotels and attractions, utilizing TikTok and international social media for live broadcasts, serving both local and global tourists. Since 2020, Ctrip's live broadcasts have accumulated over 10,000 hours, with a viewing热度 reaching 2.1 billion, resulting in significant sales. In the future, Ctrip plans to expand its live streaming efforts to Southeast Asia and further into the global market.

Live streaming sales: A marketing method that involves selling products through live streaming platforms.