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Apple Expands Digital Services in India with Airtel Partnership
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Apple has partnered with India's Bharti Airtel, bundling Apple TV+ and Music with Airtel's premium plans. Airtel, India's second-largest telecom with 281 million subscribers, aims to expand Apple's digital services reach.
Apple TV+, small in India's $28 billion media market, competes with Netflix, Amazon Prime, Disney+ Hotstar, and JioCinema. Known for originals like Ted Lasso, it stands out with in-house content.
Airtel plans to announce new tariffs including free Apple TV+. Apple TV+ costs $9.99 in the U.S., 99 rupees in India. JioCinema, offering free cricket, starts at 29 rupees. Cricket is a major draw in India.
Apple Music, at 99 rupees, integrates with Airtel's Wynk app, which shuts down. Apple holds 6% of India's smartphone market, dominated by Samsung, Xiaomi, and Google's Android.
| Scores | Value | Explanation |
|---|---|---|
| Objectivity | 6 | Comprehensive reporting with in-depth analysis. |
| Social Impact | 4 | Influences some public opinion in tech and entertainment sectors. |
| Credibility | 5 | Solid evidence from authoritative sources. |
| Potential | 5 | High potential to trigger changes in streaming market. |
| Practicality | 4 | Highly practical, directly applicable. |
| Entertainment Value | 3 | Some entertainment value, attracts a portion of the audience. |