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ASICS Focuses on High-End Running Shoes, Ends Baseball Gear Sales
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ASICS, a Japanese sports brand, will halt sales of baseball gloves and bats in 2025. The company, renowned for providing equipment to MLB stars such as Ichiro Suzuki and Shohei Ohtani, is shifting its focus to high-end running shoes. This strategic move aims to capitalize on global demand and enhance profitability.
ASICS' recent financial success, marked by a 70% increase in net profit during the first half of 2024, highlights the potential of this strategy. The decision to concentrate on running shoes mirrors a broader trend in the sports industry towards specialized, high-margin products.
| Scores | Value | Explanation |
|---|---|---|
| Objectivity | 6 | Comprehensive reporting with in-depth analysis. |
| Social Impact | 4 | Influences some public opinion in sports industry. |
| Credibility | 5 | Solid evidence from authoritative sources. |
| Potential | 5 | Almost certain to trigger industry changes. |
| Practicality | 4 | Highly practical for real business decisions. |
| Entertainment Value | 3 | Affects sports enthusiasts. |