Google tests "Verified" search result labels to enhance user trust.

Google is testing a "Verified" blue badge in search results to help users identify genuine and trustworthy business websites. The badge is based on multiple factors, including website verification, Merchant Center data, and manual reviews. This initiative aims to enhance the reliability of search results and reduce the risk of users encountering fake websites.

Term Explanations:

• Website Verification: The process of confirming the identity and legitimacy of a website.
• Merchant Center Data: Data provided by Google's Merchant platform to verify business information.
• Manual Review: The process of manually checking to ensure the authenticity and accuracy of information.