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South Koreans Embrace Japanese Beer Amidst Political Tensions
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South Koreans, once shunning Japanese beer, now guzzle it. Asahi's Super Dry, in a can mimicking draft beer, drew 8,000 guests in Seoul. Sales surged eightfold from 2020.
Asahi's joint venture with Lotte Chilsung now sells premium Asahi Shokusai in a similar can. Sapporo's Premium Beer saw a 57% sales jump in 2024, a twelvefold rise from 2020. Suntory's pop-up bars in Seoul also boosted sales.
Japan's beer exports to South Korea quadrupled to 8.2 billion yen in 2023, making it the top destination. This year, exports rose 20%, accounting for 37% of Japan's total.
Political tensions in 2019 led to a boycott, slashing beer exports to 500 million yen in 2020. Despite this, overall beer consumption in South Korea only dipped 4% in 2020.
The shift reflects a broader trend: consumers often prioritize quality over politics, especially in premium markets.
| Scores | Value | Explanation |
|---|---|---|
| Objectivity | 5 | Balanced reporting with comprehensive analysis. |
| Social Impact | 4 | Strong social discussion, influencing public opinion. |
| Credibility | 5 | Solid evidence from authoritative sources. |
| Potential | 4 | High potential to trigger larger events. |
| Practicality | 4 | Highly practical, applicable to real problems. |
| Entertainment Value | 3 | Some entertainment value, attracts a portion of the audience. |