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McDonald's Suspends AI Ordering System Testing

McDonald's Suspends AI Ordering System Testing

McDonald's has announced the termination of its AI-powered ordering system test with IBM, effective July 2024. The technology, initially intended to enhance the efficiency of the drive-thru service, will be removed from over 100 test restaurants. Although the specific reasons remain undisclosed, this decision may be linked to McDonald's recent collaboration with Google to develop new AI tools.

Industry Trends The fast-food industry continues to show enthusiasm for AI technology, with brands like White Castle, Carl's Jr., and Hardee's exploring its applications. McDonald's decision reflects the complexities and challenges of implementing AI in food service.

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