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Investment Surge in Non-Alcoholic Beverage Startups

Startups are capitalizing on alcohol-free drinks. Liquid Death, a canned water brand, secures $67 million. Athletic Brewing, leading in non-alcoholic brews, raises $50 million. Not Beer, Odyssey, Olipop, Lemon Perfect—all are carving out new beverage niches. Technology is not the key focus, but disruption is. They aim to redefine drink options, not just imitate.

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